Brand Consulting

KSM_YDI

Katz, Sapper, and Miller “You Define It”

This video was produced as the start of a recruiting campaign for Katz, Sapper, & Miller to reach millennials. The campaign was created out of the idea that KSM offers a remarkable company culture that rewards an employee’s hard work, dedication, and drive to be the best by helping that employee define their future and goals at KSM. We produced a piece that was engaging, entertaining, and a little unexpected to break through the clutter of similar looking recruiting pieces within the accounting space. Our goal was to have viewers each take away something unique and individual to them to reflect KSM’s approach to defining their specific goals at the company.

This video was shot at three different locations in Indianapolis – White River State Park, Butler University, and Katz, Sapper, and Miller’s headquarters. We used BlackMagic Design Ursa Mini 4K, Sigma Art Lenses, and a DJI Ronin.

Producer, Creative Director – IKECONIC
Co-Creative Director Editor – Jay Sheets
Production Agency – FME Studios
Script – Kevin Cranfill

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iamifast

IFAST “I AM”

This video was produced to as a “hype video” to get people excited about the level of technology, exercise science, physical therapy, and individual programming IFAST utilizes when working with the different professional, amateur, and former athletes that are clients. The script was written in a very confident, empowering, and direct tone to find and motivate the competitive athlete in all of us.

The video was shot on location in Indianapolis at IFAST and we utilized a BlackMagic Design Ursa Mini 4k and Sigma Art lenses for the production.

Script, Producer – IKECONIC
Production Agency – FME Studios
Photography – Bryan Kryder

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HH

Howl & Hide Supply Company “Tradition”

This video was produced to help launch the Howl & Hide brand to the masses. The script was written to support the personality of the owner and his drive to get back to good old fashioned American handmade craftsmanship. The visuals reflected the gritty sense of the materials of the product and an attitude to be the best.

The video was shot in Indianapolis over two separate days to get the right balance of the product being made and then out in lifestyle settings.

Producer, Script – IKECONIC
Director, Editor – Jay Sheets
PA – Harvey Media

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