James Dant “Experience James Dant”
This video was produced to after the prior year’s successful brand launch of James Dant’s “Life. Well Made.” The concept was created to support the lifestyle of those who wear the clothes, accessories, and other items from the James Dant Store for Men in Irvington.
The video was shot in Indianapolis over two separate days to get the right balance of the store and then out in lifestyle settings.
Producer – IKECONIC
Director, Editor – Jay Sheets
PA – Harvey Media