This video was produced to raise awareness, acquire donations, and inspire those to get involved with the Leukemia and Lymphoma Society. The script was written to honor those who lost their fight, inspire those who are fighting, and bring an aspirational tone that there will be a cure. The concept of “Faces” came from the place where everyone has a unique story, yet the fight to battle cancer unites and brings strength to those who need it most.
The video was shot in Indianapolis across several days and used in campaign efforts and on the web.
Script, Producer – IKECONIC
Director, Editor – Jay Sheets