Ganassi “Everyday Greatness”


This video was produced in collaboration with Bryan Kryder and FME Studios to bring to the life the tremendous efforts of the Ganassi Racing team to strive for greatness everyday. The juxtaposition of the spot is to show how people everyday regardless of their industry, are doing the same. This was shot using RED Cameras and Canon Cine Prime Lenses over the course of three days in Indianapolis. The script was written to be both persuasive and confident in tone to drive home the messaging that we created for “EveryDay Greatness.”

Script, Co-Producer – IKECONIC
Creative Director, Co-Producer – Bryan Kryder
Production Agency – FME Studios

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