Howl & Hide Supply Company “Tradition”


This video was produced to help launch the Howl & Hide brand to the masses. The script was written to support the personality of the owner and his drive to get back to good old fashioned American handmade craftsmanship. The visuals reflected the gritty sense of the materials of the product and an attitude to be the best.

The video was shot in Indianapolis over two separate days to get the right balance of the product being made and then out in lifestyle settings.

Producer, Script – IKECONIC
Director, Editor – Jay Sheets
PA – Harvey Media

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